POP MART: How Art Toys Became a Global Business Empire

20 hours ago
郑翔
The first publicly listed designer toy company that turned blind boxes into a worldwide phenomenon. From its founding in 2010 to expanding across 20+ countries, discover how POP MART (9992.HK) transformed collectible art toys into a multi-billion dollar industry.

POP MART stands out as an industry leader, reshaping the way the world sees designer toys. Imagine a company that began with a spark—a passion for art and creativity—and, in a little more than a decade, grew into a global name with a stock code investors recognize: 9992.HK.

Back in the early 2010s, POP MART tapped into a collective curiosity and transformed the humble blind box into a cultural phenomenon. The Molly figure? Not just a collectible, but a symbol for a generation of fans and collectors fueling a new wave in retail.

The journey ramped up in 2016. It wasn’t just about toys; it was about creating experiences. Molly Mania swept through stores, queues formed, and a whole new category was born almost overnight. By 2020, POP MART went public, cementing its role as a pioneer and the first truly listed toymaker in this creative sector.

But numbers tell an even bigger story. With flagship stores sparkling in major shopping districts, and expansion into more than 20 countries, POP MART’s innovative approach and relentless energy built a multi-billion dollar ecosystem around the art toy. The growth hasn’t slowed—each year brings new collaborations, new markets, and new collectors eager for the next big thing.

For investors, analysts, designers, and art toy enthusiasts, POP MART represents more than just business potential. It’s proof that creativity, community, and market savvy can remake industries and generate excitement worldwide—all in less than the blink of an eye.

This captivating visual storyby 郑翔was brought to life withReela, theAI video generatorthat empowers creators to produce engaging content effortlessly.
Keyframes
Storyboard image 1Storyboard image 2
Video Script
00:00
Clean corporate animation reveals the POP MART logo with stock code 9992.HK below. Blue gradient background, subtle motion graphics. Electronic "ding" synchronizes with logo appearance. Main title reads "One Minute, One Company".
POP MART, the first listed toymaker in the designer toy craze.
Minimalist logo animation, typographic overlay, corporate visual effects.
00:03
Animated timeline begins at 2010, quick zoom on the Molly figure in crisp, high-contrast lighting. Music tempo starts increasing.
From the Molly blind box craze to global expansion in over 20 countries,
Macro product shot, timeline graphic motion, seamless camera pan.
00:07
Molly mania replaces timeline dot for 2016; animated sequence of store interiors, crowds browsing shelves, dynamic highlights.
Fast-paced montage, animated retail visuals, energetic scene transitions.
00:10
Timeline shifts to 2020, bold "IPO" graphic appears with stock code overlay; montage of trading screens and celebratory store footage.
Corporate data visualization, split-screen animation, upbeat music pulse.
00:13
Global map animates, highlighting 20+ countries with POP MART presence; closing shot pans to flagship store bustling with customers, subtle data graphics appear.
POP MART made art toys a worldwide trend.
World map animation, spatial transitions, overlay product highlights.
Original Prompt
POP MART in One Minute Intro (0-3s) 🎵 BGM: Light electronic beat with a quick “ding” sound. Visual: POP MART logo + stock code 9992.HK. Subtitles: “One Minute, One Company” “POP MART | 9992.HK” Voiceover: “POP MART, the first listed toymaker in the designer toy craze.” History (3-15s) 🎵 BGM: Beat picks up (120-130 BPM). Visual: Animated timeline (2010 founded → 2016 Molly goes viral → 2020 HKEX listing → 2022 global expansion). Insert: Molly figure close-up, flagship stores, crowds. Subtitles: “2016 Molly craze → 2020 IPO → 20+ countries expansion” Voiceover: “From the Molly blind box craze to global expansion in over 20 countries, POP MART made art toys a worldwide trend.”
Settings
Duration
14s
Aspect Ratio
16:9
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