Use of scripts:“The Rise of ISIS and Its Appeal in America
It was March 2014 when two men from North Carolina—Avin Marsalis Brown and Akba Jordan—began their journey toward an imagined utopia. Brown, 21 years old, had a vision shaped by a chaotic world of propaganda and ideology. He had teamed up with Jordan, an older man in his late twenties who went by the nickname “Jihad.” They weren’t unique—just two faces in what was becoming America’s largest wave of domestic jihadist activity. These men spent months preparing for their mission. Military training regimens were followed with almost religious dedication, and new passports were ordered. Their destination? Syria. Their goal? To pledge themselves to a group that was quickly becoming infamous: ISIS.
At first, their plan was unfocused. Yemen or Syria—both seemed viable options. But then whispers of something extraordinary reached them: the announcement of a caliphate. Suddenly, their decision was clear. They were drawn by what they saw as a religious obligation, a sense of purpose tied to promises of glory, justice, and divine governance. Brown and Jordan were arrested before their dreams could take flight, becoming the first Americans charged with ISIS-related activities. But their story was just the beginning.
As ISIS declared itself the Islamic State in June 2014 and Abu Bakr al-Baghdadi proclaimed the caliphate, its allure grew exponentially. For Americans who felt disillusioned or disconnected, the group presented an enticing narrative—a community united under faith, a cause greater than themselves. For some, the violent propaganda—beheadings, executions, battles—was a grimly attractive display of justice and power. For others, the vision of a utopia, a functioning Islamic state where they could live and work, was far more appealing. Teachers, doctors, parents—they all dreamed of contributing to a new society. By 2015, the FBI was actively investigating over 1,000 ISIS-related cases across all 50 states.
The book notes, “The number of ISIS-related cases skyrocketed after the declaration of the caliphate, with 65 arrests in 2015 alone—making it the highest year on record for jihadist activity in the United States.” This wave wasn’t confined to a single group or community; it pulled in a diverse range of Americans, from the young and idealistic to those with darker, more violent tendencies.
The appeal of ISIS was unique in America. Unlike Europe, where long-standing jihadist networks helped funnel fighters, American recruits operated largely in isolation. The group’s message traveled through encrypted chats and glossy propaganda videos, giving its supporters the illusion of direct connection to a global cause. From California to Minnesota, from pizza shop owners to teenagers, a wide spectrum of Americans answered the call, driven by deeply personal reasons.
This first wave of radicalization demonstrates the group’s ability to exploit individual vulnerabilities and reshape them into collective action. The ideology of ISIS was not born in a vacuum; it built on the discontent and alienation of its targets, weaving in historical grievances and theological promises.
And so, as the caliphate expanded and social media buzzed with its propaganda, ISIS became not just an external force but a domestic one—a haunting presence that blurred borders and ideologies. But how did the group move beyond mere inspiration to actual mobilization? To answer that, we must look deeper into its mechanisms and tactics, where technology, ideology, and personal ambition intersected to devastating effect.
Mechanisms of Radicalization and Action
In 2015, Emanuel Lutchman, a troubled young man from Rochester, New York, reached out to someone he believed could guide him to a life of purpose. Lutchman had been searching for meaning in his isolated world and found what he thought was a lifeline in Junaid Hussain, a notorious ISIS operative operating out of Syria. Through encrypted messaging, Hussain didn’t just offer Lutchman a cause; he gave him a plan. But it wasn’t the plan Lutchman had originally envisioned. When Lutchman expressed his desire to travel to Syria and join the caliphate, Hussain told him to stay in Rochester and act instead. He instructed Lutchman to carry out a domestic attack—a lone wolf mission—on New Year’s Eve.
Lutchman was soon gathering knives, a machete, and masks from a local store, ready to carry out a horrific attack on innocent people. But Lutchman wasn’t alone—FBI informants had been embedded in his network, and his plans were foiled before they could be realized. His story is emblematic of a growing trend: the shift from physical travel to ISIS territories to executing domestic plots. This wasn’t by accident; it was by design. ISIS leaders had recognized that tightened borders and international crackdowns had made travel nearly impossible, so they turned to lone-wolf tactics, using digital propaganda and direct communication to inspire violence at home.
The digital realm played an even larger role for "The E-Activists." Figures like Hussain created entire online ecosystems where recruits felt connected to something larger. Twitter, Telegram, and other platforms became tools for radicalization. “ISIS didn’t just recruit fighters; it mobilized a digital army,” the book notes. Social media wasn’t just a tool—it was a weapon.
Adding another layer to this decentralized network were the "ideologues." Figures like Ahmad Musa Jibril, an American cleric, used their platforms to tailor ISIS’s message to Western audiences. Jibril’s charismatic sermons blurred the line between religious instruction and radical incitement. He avoided directly endorsing violence but painted it as a moral obligation for those listening. For people like Lutchman, these ideologues were the gateway into a radicalized worldview.
This multi-layered approach—personal outreach, online propaganda, and ideological grooming—created a radicalization pipeline that operated in isolation yet with chilling efficiency. The power of this decentralized model lay in its flexibility, allowing ISIS to adapt to changing circumstances and keep its message alive.
Understanding these mechanisms is essential for addressing the threat, but countering this system requires more than disruption. It demands a deeper understanding of how and why people are drawn to radical ideologies in the first place. As we move into the next chapter, we’ll explore how law enforcement and communities have worked to combat these networks and the lessons learned along the way.
Countering the Threat and Lessons Learned
In 2016, a team of FBI agents in Minnesota faced a daunting challenge. The Twin Cities had become a hotspot for ISIS recruitment, particularly among Somali-American youth. One case involved a 19-year-old named Abdi, who had been caught planning to travel to Syria. But instead of pressing heavy charges immediately, the team chose a different approach—they introduced him to a CVE (Countering Violent Extremism) program. Abdi was skeptical at first, but through counseling sessions with a former extremist and support from his local mosque, he began to reconsider his beliefs. He started to see his future not as a fighter in Syria but as a young man pursuing a college degree and supporting his family in America.
This softer approach wasn’t perfect. Critics argued that CVE programs risked alienating Muslim communities by unfairly associating them with extremism. But they were also a necessary experiment, as traditional law enforcement methods alone were not enough to prevent radicalization. “You can’t arrest your way out of a movement,” as one counterterrorism expert noted in the book. Instead, building trust within communities was key.
Other efforts included aggressive monitoring of online platforms like Telegram, where ISIS ideologues had once thrived. By 2017, many of these platforms had developed stricter policies to remove terrorist content, and tech companies collaborated with law enforcement to track potential threats. Despite this progress, the book highlights an unsettling truth: “The ideology survives even without a caliphate, adapting like water to the cracks of whatever new landscape it finds.”
Law enforcement also had to wrestle with the question of what to do with returning foreign fighters. Many posed a threat, but others, like a woman who fled ISIS with her young son, were victims in their own right. These cases forced the system to move beyond black-and-white definitions of guilt and focus on nuanced solutions that balanced accountability with rehabilitation.
As we step back from the stories, the lesson becomes clear: combating radicalization isn’t just about stopping violence; it’s about creating alternative narratives that inspire hope and belonging. It’s about recognizing the humanity in those who’ve strayed and building bridges instead of walls. These efforts, though imperfect, remind us that the fight against extremism is as much about our shared values as it is about our security.
As we move forward, we must ask ourselves: How do we not only counter the narratives of extremists but create ones that are so compelling they drown out the noise?
Finally, share a sentence from the book to end today's reading: “Resiliency in the face of extremism doesn’t come from fear—it comes from understanding, action, and the strength to uphold the values we seek to protect.””
Title Usage:“The Rise of ISIS and Its Appeal in America
It was March 2014 when two men from North Carolina—Avin Marsalis Brown and Akba Jordan—began their journey toward an imagined utopia. Brown, 21 years old, had a vision shaped by a chaotic world of propaganda and ideology. He had teamed up with Jordan, an older man in his late twenties who went by the nickname “Jihad.” They weren’t unique—just two faces in what was becoming America’s largest wave of domestic jihadist activity. These men spent months preparing for their mission. Military training regimens were followed with almost religious dedication, and new passports were ordered. Their destination? Syria. Their goal? To pledge themselves to a group that was quickly becoming infamous: ISIS.
At first, their plan was unfocused. Yemen or Syria—both seemed viable options. But then whispers of something extraordinary reached them: the announcement of a caliphate. Suddenly, their decision was clear. They were drawn by what they saw as a religious obligation, a sense of purpose tied to promises of glory, justice, and divine governance. Brown and Jordan were arrested before their dreams could take flight, becoming the first Americans charged with ISIS-related activities. But their story was just the beginning.
As ISIS declared itself the Islamic State in June 2014 and Abu Bakr al-Baghdadi proclaimed the caliphate, its allure grew exponentially. For Americans who felt disillusioned or disconnected, the group presented an enticing narrative—a community united under faith, a cause greater than themselves. For some, the violent propaganda—beheadings, executions, battles—was a grimly attractive display of justice and power. For others, the vision of a utopia, a functioning Islamic state where they could live and work, was far more appealing. Teachers, doctors, parents—they all dreamed of contributing to a new society. By 2015, the FBI was actively investigating over 1,000 ISIS-related cases across all 50 states.
The book notes, “The number of ISIS-related cases skyrocketed after the declaration of the caliphate, with 65 arrests in 2015 alone—making it the highest year on record for jihadist activity in the United States.” This wave wasn’t confined to a single group or community; it pulled in a diverse range of Americans, from the young and idealistic to those with darker, more violent tendencies.
The appeal of ISIS was unique in America. Unlike Europe, where long-standing jihadist networks helped funnel fighters, American recruits operated largely in isolation. The group’s message traveled through encrypted chats and glossy propaganda videos, giving its supporters the illusion of direct connection to a global cause. From California to Minnesota, from pizza shop owners to teenagers, a wide spectrum of Americans answered the call, driven by deeply personal reasons.
This first wave of radicalization demonstrates the group’s ability to exploit individual vulnerabilities and reshape them into collective action. The ideology of ISIS was not born in a vacuum; it built on the discontent and alienation of its targets, weaving in historical grievances and theological promises.
And so, as the caliphate expanded and social media buzzed with its propaganda, ISIS became not just an external force but a domestic one—a haunting presence that blurred borders and ideologies. But how did the group move beyond mere inspiration to actual mobilization? To answer that, we must look deeper into its mechanisms and tactics, where technology, ideology, and personal ambition intersected to devastating effect.
Mechanisms of Radicalization and Action
In 2015, Emanuel Lutchman, a troubled young man from Rochester, New York, reached out to someone he believed could guide him to a life of purpose. Lutchman had been searching for meaning in his isolated world and found what he thought was a lifeline in Junaid Hussain, a notorious ISIS operative operating out of Syria. Through encrypted messaging, Hussain didn’t just offer Lutchman a cause; he gave him a plan. But it wasn’t the plan Lutchman had originally envisioned. When Lutchman expressed his desire to travel to Syria and join the caliphate, Hussain told him to stay in Rochester and act instead. He instructed Lutchman to carry out a domestic attack—a lone wolf mission—on New Year’s Eve.
Lutchman was soon gathering knives, a machete, and masks from a local store, ready to carry out a horrific attack on innocent people. But Lutchman wasn’t alone—FBI informants had been embedded in his network, and his plans were foiled before they could be realized. His story is emblematic of a growing trend: the shift from physical travel to ISIS territories to executing domestic plots. This wasn’t by accident; it was by design. ISIS leaders had recognized that tightened borders and international crackdowns had made travel nearly impossible, so they turned to lone-wolf tactics, using digital propaganda and direct communication to inspire violence at home.
The digital realm played an even larger role for "The E-Activists." Figures like Hussain created entire online ecosystems where recruits felt connected to something larger. Twitter, Telegram, and other platforms became tools for radicalization. “ISIS didn’t just recruit fighters; it mobilized a digital army,” the book notes. Social media wasn’t just a tool—it was a weapon.
Adding another layer to this decentralized network were the "ideologues." Figures like Ahmad Musa Jibril, an American cleric, used their platforms to tailor ISIS’s message to Western audiences. Jibril’s charismatic sermons blurred the line between religious instruction and radical incitement. He avoided directly endorsing violence but painted it as a moral obligation for those listening. For people like Lutchman, these ideologues were the gateway into a radicalized worldview.
This multi-layered approach—personal outreach, online propaganda, and ideological grooming—created a radicalization pipeline that operated in isolation yet with chilling efficiency. The power of this decentralized model lay in its flexibility, allowing ISIS to adapt to changing circumstances and keep its message alive.
Understanding these mechanisms is essential for addressing the threat, but countering this system requires more than disruption. It demands a deeper understanding of how and why people are drawn to radical ideologies in the first place. As we move into the next chapter, we’ll explore how law enforcement and communities have worked to combat these networks and the lessons learned along the way.
Countering the Threat and Lessons Learned
In 2016, a team of FBI agents in Minnesota faced a daunting challenge. The Twin Cities had become a hotspot for ISIS recruitment, particularly among Somali-American youth. One case involved a 19-year-old named Abdi, who had been caught planning to travel to Syria. But instead of pressing heavy charges immediately, the team chose a different approach—they introduced him to a CVE (Countering Violent Extremism) program. Abdi was skeptical at first, but through counseling sessions with a former extremist and support from his local mosque, he began to reconsider his beliefs. He started to see his future not as a fighter in Syria but as a young man pursuing a college degree and supporting his family in America.
This softer approach wasn’t perfect. Critics argued that CVE programs risked alienating Muslim communities by unfairly associating them with extremism. But they were also a necessary experiment, as traditional law enforcement methods alone were not enough to prevent radicalization. “You can’t arrest your way out of a movement,” as one counterterrorism expert noted in the book. Instead, building trust within communities was key.
Other efforts included aggressive monitoring of online platforms like Telegram, where ISIS ideologues had once thrived. By 2017, many of these platforms had developed stricter policies to remove terrorist content, and tech companies collaborated with law enforcement to track potential threats. Despite this progress, the book highlights an unsettling truth: “The ideology survives even without a caliphate, adapting like water to the cracks of whatever new landscape it finds.”
Law enforcement also had to wrestle with the question of what to do with returning foreign fighters. Many posed a threat, but others, like a woman who fled ISIS with her young son, were victims in their own right. These cases forced the system to move beyond black-and-white definitions of guilt and focus on nuanced solutions that balanced accountability with rehabilitation.
As we step back from the stories, the lesson becomes clear: combating radicalization isn’t just about stopping violence; it’s about creating alternative narratives that inspire hope and belonging. It’s about recognizing the humanity in those who’ve strayed and building bridges instead of walls. These efforts, though imperfect, remind us that the fight against extremism is as much about our shared values as it is about our security.
As we move forward, we must ask ourselves: How do we not only counter the narratives of extremists but create ones that are so compelling they drown out the noise?
Finally, share a sentence from the book to end today's reading: “Resiliency in the face of extremism doesn’t come from fear—it comes from understanding, action, and the strength to uphold the values we seek to protect.””
Content in English. Title in English.Bilingual English-Chinese subtitles.
This is a comprehensive summary of the book
Using Hollywood production values and cinematic style.
Music is soft.
Characters are portrayed as European and American.