Creative Brief: "Unveiling CMU's Spirit" A dynamic journey through China Media University's vibrant campus life and academic excellence. Showcase the blend of traditional Chinese media arts with cutting-edge technology. Capture the energy of students collaborating on innovative projects. Highlight CMU's role in shaping China's media landscape. Target ambitious young creatives seeking world-class education. Tone: inspiring and forward-thinking. Style: fast-paced montage with cinematic flair. Mood: excitement and cultural pride. Goal: Position CMU as the premier institution for media studies in China.