Transform Damaged Hair into Silken Luxury ✨ | Gurantang Polypeptide Keratin Restoring Cream
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Theme: 「Gurantang - Polypeptide Keratin Hair Restoration: Deep Repair & Silken Smoothness」 Reference Visual Style: High-End Haircare Advertising (Sophisticated blend of deep green/gold/black, focus on light, texture, smooth motion, elegant GFX) Reference Static Background: Abstract gradients transitioning between deep emerald green, rich black, and soft gold highlights. Subtle, out-of-focus textures suggesting smooth fibers or gentle light bokeh. Ad Duration: Approx. 35 seconds Core Message: Gurantang Polypeptide Keratin Restoring Cream deeply penetrates and repairs chemically damaged, dry, and frizzy hair using advanced protein technology and curated natural essences. It restores hair's core strength, imparts exceptional smoothness and shine, and leaves a lasting, elegant fragrance. Camera Language: Predominantly ECU on hair strands (showing damage then repair), product texture, ingredient GFX. CU on product packaging, slow-motion shots of healthy, flowing hair. Shallow DoF, soft focus transitions, elegant text overlays, deliberate pacing. Scene Setting: Abstract, luxurious conceptual space suggesting a fusion of advanced science (clean lines, subtle GFX) and natural elegance (soft lighting, hints of organic shapes). 【0-4 seconds】Intro: The Damaged State & Brand Introduction Static Background: Deep, soft-focus background, perhaps a dark gradient with subtle hints of rough texture. Scene: Abstract conceptual space representing hair damage. Visuals: (0-2s) ECU Slow Motion: Visually represent damaged hair. Perhaps strands that look dull, slightly brittle, or catch light poorly. Focus on the texture of imperfection, treated elegantly. (2-4s) Smooth transition. The Gurantang Logo (固然堂) appears, elegantly rendered in gold/white against a deep green or black luxurious background. Text Overlay (Elegant font, Gold/White): (Appears at 2s): Gurantang Logo (Appears below logo at 3s): Repair. Restore. Revitalize. Sound: Sophisticated ambient music begins, perhaps with a slightly somber or questioning tone initially, resolving into a smoother theme. 【4-8 seconds】Act 1: Product Reveal & Luxurious Cream Texture Static Background: Dark green/black gradient with soft golden highlights appearing. Scene: Product focus space. Character: None. Visuals & Cinematography: (4-6s) CU: The Gurantang Polypeptide Keratin cream bottle (dark green packaging). Elegant lighting highlights the gold accents and bottle shape. Maybe a slow rotation or tilt. (6-8s) ECU Slow Motion: Dispensing the cream. Focus intensely on the rich, smooth, white cream texture as it comes out of the bottle or is gently swirled with a finger/applicator. Show its density and luxurious consistency. Text Overlay (Appears around 5s): Main: Polypeptide & Keratin Restoring Cream Sub-Text: Target: Scorched, Damaged Hair Sound: Music becomes smoother, perhaps warmer. A subtle, soft sound effect for the cream dispensing. 【8-14 seconds】Act 2: Core Action - Deep Penetration & Protein Repair Static Background: Abstract background suggesting layers or depth, perhaps with soft pulsing light GFX. Scene: Conceptual representation of hair shaft repair. Character: None. Visuals & Cinematography: (8-11s) ECU GFX: Visualize penetration. Abstract GFX showing the hair cuticle lifting slightly, allowing golden/white particles (representing Polypeptides & Keratin) to enter the inner structure (cortex). (11-14s) ECU GFX/Real Hair Transition: Show the GFX particles "binding" or "filling" gaps within the hair structure GFX. Smoothly transition/cross-fade to an ECU of actual hair becoming visibly smoother, stronger, reflecting light beautifully. Text Overlay (Appears sequentially with visuals): Internal Repair, External Nourishment Polypeptide Deep Penetration Keratin Core Restoration Sound: Music might add a subtle technological or "healing" undertone (e.g., soft pulses, shimmering sounds). 【14-24 seconds】Act 3: Synergy of Nature & Science (Ingredients) Static Background: Abstract background with swirling soft golden lights and hints of botanical elements (soft focus leaves/petals). Scene: Abstract ingredient visualization. Character: None. Visuals & Cinematography (Slow motion ECU GFX sequences): (14-17s) Plant Proteins: Abstract GFX of soybean/plant sources dissolving into 3 distinct shimmering essences that merge and flow towards a hair strand GFX. Text: 3x Hydrolyzed Plant Proteins. Vitality & Strength. (17-20s) Essential Oils: 5 distinct golden oil droplets (representing the blend) gracefully swirling, merging, and then coating an abstract hair strand GFX, imparting shine. Text: 5x Plant Essential Oil Complex. Deep Nourishment. Seal & Shine. (20-22s) Imported Sources: Subtle, elegant GFX hinting at origin (e.g., faint map outlines - Spain, Israel, USA - dissolving into ingredient icons like sunflower, jojoba). Text: Premium Global Ingredients. Targeted Efficacy. (22-24s) Amino Acids/Silk: Abstract GFX showing fine, silk-like threads weaving around hair strands GFX, smoothing the surface. Text: Amino Acids & Silk Protein. Enhanced Softness & Manageability. Sound: Music feels flowing, perhaps blending natural elements (soft water/air sounds) with sophisticated melody. 【24-29 seconds】Act 4: The Result - Silkiness & Lasting Fragrance Static Background: Soft, warm, slightly blurred background suggesting comfort and luxury. Scene: Experiencing the results. Character: None (Implied touch/scent). Visuals & Cinematography: (24-27s) ECU Slow Motion: Impossibly smooth, healthy hair (dark, reflecting light beautifully) flowing like silk, perhaps gently cascading over a shoulder or being touched softly by fingers. Focus on the liquid movement and intense shine. (27-29s) Abstract Fragrance GFX: Elegant, abstract visuals representing the fragrance notes described (e.g., soft focus Freesia/Rose petals mingling with subtle citrus light bursts, fading into warm amber/cedar wood textures). Inspired by the film strip graphic but more fluid/abstract. Text Overlay (Appears sequentially): True Silk Touch. Beyond Smoothness. Persistent Nourishment. Strong & Resilient. Multi-Layered Lasting Fragrance. Sound: Music becomes more luxurious, uplifting, perhaps slightly romantic. 【29-35 seconds】Act 5: Visible Proof & Final Product Presentation Static Background: Clean gradient background (perhaps warm beige/gold or deep green) becoming clearer. Scene: Transformation proof & Product showcase. Character: None. Visuals & Cinematography: (29-32s) Clean Transformation GFX: Adapt the Before/After graphic. Use a smooth animated wipe or reveal. Show "Before" (frizzy/damaged) cleanly transforming into the "After" (smooth/healthy/shiny) state. Hold the "After" image briefly. Text Overlay: Unlock Your Hair's Natural Beauty. (Could briefly flash: Goodbye Frizz. Goodbye Damage.) (32-35s) Final Hero Shot: Elegant CU/MCU of the Gurantang Polypeptide Keratin Restoring Cream bottle, perhaps paired with its refill pouch or another product from the line if applicable (like the Fluffy shampoo shown). Lit beautifully against the clean background. Hold this shot. Text Overlay (Final Frame, clean and centered): Top: Gurantang Logo Main: Polypeptide Keratin Restoring Cream Sound: Music swells gently during the transformation, then resolves into a final, sophisticated, memorable chord and gracefully fades to silence.
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