Video about "The Evolution of Santa Claus: The Coca-Cola Effect" Post on twitter, snappy tone. History: Pre-1800s - European folklore featured various gift-giving figures - St. Nicholas depicted in different colored robes - No standardized appearance across cultures 1820s - Clement Clarke Moore's poem "A Visit from St. Nicholas" - First description of eight reindeer - Santa described as a "jolly old elf" 1863 - Thomas Nast begins drawing Santa for Harper's Weekly - Various depictions including brown, tan, and green suits - Established North Pole as Santa's home 1902-1930 - Multiple interpretations of Santa in advertising and media - Colors varied including blue, green, and brown - No consistent appearance across publications 1931 Key Development: Coca-Cola commissions Haddon Sundblom - First Coca-Cola Santa advertisement appears - Based on neighbor Lou Prentiss - Features red suit with white fur trim - Matches Coca-Cola's brand colors 1931-1964 The Sundblom Period: - 33 consecutive years of Santa paintings - Consistent appearance in all advertisements - Published in National Geographic, Ladies Home Journal, etc. - Sundblom uses himself as model after Prentiss's death 1960s-Present Cultural Impact: - Red and white Santa becomes global standard - Influence spreads beyond United States - Adopted by department stores worldwide - Becomes default Santa image in media Notable Facts: Commercial Significance: - Original campaign goal: increase winter beverage sales - Never trademarked by Coca-Cola - Estimated 1931 campaign cost: $25,000 - Reached millions through magazine circulation Artistic Details: - All original Sundblom paintings signed - Each painting took approximately two weeks - Used oil painting technique - Original artworks preserved in Coca-Cola archives Cultural Legacy: - Term coined: "Coca-Cola Santa Effect" - Influenced global Christmas marketing - Created standard for mall Santas - Shaped children's books illustrations Modern Impact (1965-Present): - Referenced in countless advertisements - Standard for movie and TV portrayals - Basis for professional Santa training - Universal symbol across cultures Related Influences: 1. Retail Industry - Department store Santa appearances - Christmas window displays - Holiday marketing campaigns 2. Entertainment Media - Film portrayals - Television specials - Children's literature 3. Consumer Behavior - Christmas shopping patterns - Holiday advertising effectiveness - Seasonal marketing strategies 4. Global Culture - International Santa recognition - Cross-cultural holiday celebrations - Universal Christmas symbolism Historical Significance: - One of the most successful brand campaigns - Example of cultural standardization - Demonstration of advertising's cultural power - Blueprint for modern holiday marketing Associated Terms: - Cultural Hijacking - Brand Heritage - Commercial Tradition - Visual Standardization - Cultural Marketing - Brand Evolution - Holiday Commercialization Legacy Impact: The Coca-Cola Santa campaign represents one of the most successful instances of commercial art influencing cultural traditions, creating a globally recognized symbol that transcends its advertising origins.